Overview

Why Pacific Commerce Used A2A

Pacific Commerce’s growth objectives were clear:

• Align sales and delivery teams around unified customer engagement strategies
• Transform their approach to be more market-responsive
• Accelerate decision-making processes to drive faster execution
• Leverage technology upgrades to enhance productivity and innovation
• Build a customer-centric organisation with deep market insight

What the Team Gained

Foundation for Sustainable Growth

The session created clarity around what true alignment requires:

“Progress will not happen without sacrifice, consistency and dedication, across the team, rowing and pulling, or pushing all on the same direction.”

Streamlined Strategic Planning

The A2A framework’s efficiency in identifying priorities impressed participants:

“The ease at which this approach was able to identify the business and team goals, the corresponding blockers and then articulate the strategies and activities necessary to achieve them.”

Customer-Centric Transformation

The shift to client-centred solutions became a key breakthrough:

“We all agree that technology innovation and an outwards focus are key. We need to refocus on our clients and ensure our solutions resolve their business problems and challenges.”

Empowered Team Engagement

Participants recognised the power of inclusive leadership:

“One of the biggest learnings is the fact we need to bring the whole team on the journey”

Feedback from the Team

The workshop achieved strong results across all critical areas:

• 4.5/5 – Overall A2A Workshop effectiveness
• 4.0/5 – Clarified key business goals
• 4.0/5 – Gained team buy-in on strategies
• 4.0/5 – Accelerating time-to-market clarity
• 4.5/5 – Identified decision-making agility opportunities
• 5.0/5 – Personal clarity on contributing to growth
• 4.5/5 – Would recommend for future strategic planning

“The recommendations on the report are totally actionable and relevant, we have incorporated into further business workshops within the organisation, and enhanced the outcome with further plans and clear paths to progress.”

“When it is written and explicitly pointed out, it becomes impossible to ignore. The main difference the A2A workshop brings to many other types of similar workshops is the easiness and speed to outcomes.”

Impact and Next Steps

The A2A workshop directly informed Pacific Commerce’s ongoing strategic initiatives. Growth-focused actions include:

• Implementing customer insight teams to drive market responsiveness
• Establishing “Responsiveness Index” to accelerate decision-to-action cycles
• Rolling out performance enhancement metrics across all team levels
• Developing cross-functional workshops to maximise sales and delivery synergy

Why A2A Works

A2A doesn’t create strategy, it unlocks it from within.
For Pacific Commerce, it transformed internal insight into alignment, and alignment into accelerated growth.

“Intimate and deep reflections do not happen by coincidence, it takes effort, it takes kindness and candour to create an environment where people can expose their failures and shortcomings, while celebrating their wins and contributions, with the eye on the target of growing and becoming better than yesterday.”