Case Study:
Netway – Aligning Strategy with Growth
Overview
Netway engaged TCS Insights to use the Aligned to Achieve (A2A) framework ahead of its FY26 planning cycle. With a bold 15% revenue growth target, the A2A session served as a catalyst to bring focus, alignment, and voice to strategic priorities, setting the stage for input into a strategic meeting that focussed on deeper client engagement, internal clarity, and more actionable planning.
Why Netway Used A2A
Netway’s goals were clear:
- Transition from a technical-first service model to a value proposition first business
- Build deeper and more intimate customer loyalty
- Address blockers to team efficiency and delivery scale
- Prepare for market challenges through proactive planning
What the Team Gained
Strategic Clarity from Within
The session allowed team members, especially those not typically heard, to offer valuable input.
“The ability for staff that sometimes don’t have a voice at the table to step up and provide valuable input and suggestions.”
Client-Centric Refocus
The shift from reactive technical support to trusted advisory services became a standout theme:
“The recommendation to shift from transactional support to strategic advisory, such as offering proactive compliance reviews, attending client planning sessions, and celebrating client milestones, aligns directly with Netway’s mandate to foster loyalty and expand influence.”
Growth-Aligned Strategy
Participants described how A2A strategies aligned tightly with Netway’s real business imperatives:
- Strategic Advisory and Operational Realignment
- Supports the move to a structured, MSP-specific advisory layer to drive YoY growth.
- Client-Centric Innovation and Cybersecurity Maturity
- Strengthens loyalty and deepens relationships beyond just technical delivery.
- Sales Enablement and Market Penetration
- Anchored in account management and building referral networks, especially in hospitality and allied industries.
Feedback from the Team
The workshop was rated highly across all areas:
- 5.0/5 – Clarified business goals
- 5.0/5 – Created alignment and buy-in
- 5.0/5 – Structure and format of the session
- 4.0/5 – Discussion on loyalty and customer strategy
- 5.0/5 – Would recommend A2A for future planning
“The report provided actionable steps that were not only relevant to our industry but also clearly aligned with our board’s strategic direction.”
“We had full control and ownership of the tasks we agreed upon. So buy-in and relevance was high.”
Impact and Next Steps
The A2A workshop directly informed Netway’s FY26 strategic planning session. Ongoing actions include:
Rolling out a client engagement plan aligned with advisory touchpoints
Establishing clear internal pathways for bundled service offerings
Developing partner-based sales initiatives to drive growth in core verticals
Why A2A Works
A2A doesn’t create strategy, it unlocks it from within. For Netway, it turned internal insight into alignment, and alignment into action.